A month has passed since the Texas Tech athletic department officially entered into a new era when adidas became the new apparel partner for the Red Raiders. Football was the major player in the brand ...

LUBBOCK, Texas (KETK) – Adidas, Texas Tech University and alum Patrick Mahomes have announced a 10-year footwear and apparel deal between the school and company. Starting on July 1, adidas is now the ...

Two-time NFL MVP Patrick Mahomes recently announced a partnership with iconic sports brand, Adidas. Earlier this summer, Mahomes and Adidas announced a 10-year collaboration with Mahomes' alma mater, ...

On Thursday evening Adidas, in partnership with Texas Tech University, unveiled throwback uniforms celebrating 100 years of Texas Tech Football. The uniforms are expected to be worn on October 11th ...

LUBBOCK, Texas (News Release) - adidas and Texas Tech University today announced that adidas will become the official footwear, uniform, apparel and accessory partner of the Texas Tech Red Raiders ...

Texas Tech's agreement with adidas to become the official apparel supplier for Texas Tech football and other sports teams is scheduled to run for the next 10 years. Presumably, the contract will be ...

Texas Tech will enter the 2024-25 season with new gear. After being partnered with Under Armour since 2009, the Red Raiders are starting a new 10-year partnership with Adidas effective July 1, the ...

Earlier today, adidas and Patrick Mahomes unveiled a new Texas Tech Red Raiders football uniform. The new threads feature Mahomes' signature "Gladiator" logo — one of the first times in history that ...