To make any advertising campaign a success, you need to start by targeting people where they are spending their time. In 2019, this is undoubtedly in apps. With users spending less time on major media ...

It makes sense that Google would expose you to popular apps present on the Google Play store. This is why we see recommended games all over the interface. However, it now appears that Google will ...

Advertising in app stores is the norm, but Google is now testing surfacing apps directly in Play Store search. Update 11/14: Google tells us this is an “organic discovery feature” and apps that appear ...