The creative department of an advertising agency or in-house marketing department relies much more on facts and figures than concepts and slogans. The bottom-line goal of any advertising idea should ...

One advantage of owning a consignment store is low inventory cost. Individuals place their used items in your store for you to sell, and you give them a percentage of the sale. There are more than ...

Sometimes, all you need is a little creativity to turn something old and familiar into a fresh new hit. That's exactly what did it for Old Spice. To revive a 72-year-old brand, Procter & Gamble tapped ...

Perth-based advertising agency Breakthrough has released an original and innovative ideas generation tool specifically focussed on advertising. The card-based system is designed to assist in concept ...

(Ad) The average age of a house in the United States is now reaching 46 years, which means that most homes need some repair and improvement. Because of the COVID-19 pandemic, people are now more aware ...

Regardless of your business or goals, there are several out-of-the-box ideas for targeting and ads that can be applied to your advertising plan if you think more creatively about how to apply them.

Although there are a thousand ways in which a small business is different from large ventures, none is more significant than the size of their respective customer bases. While a large business ...

Of the hundreds of innovative ideas submitted every day to Springwise, courtesy of our 15,000-strong network of Springspotters, a huge percentage are from the world of marketing. We get to see some of ...

As a small business owner, you’re probably already busy and have heard many marketing ideas that sound impossible (or, at least, very difficult) to implement. It can be challenging to come up with ...

Marketing teams are spending less time asking what is possible and more time deciding what is worth pursuing at all ...