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How to write an executive summary for a marketing plan

Learn how to write a compelling marketing plan executive summary with expert tips, essential components and a template to ...
SignalSCV

15 marketing plan examples to inspire your strategy

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...
Forbes

We Know Marketing Is A Strategic Function, But Does The C-Suite?

When times are tough and budget cuts are warranted, the marketing function can sometimes take one of the biggest hits. With a sizable discretionary budget, it can be a natural target for short-term ...
Forbes

Seven Tips For Creating A Successful Marketing Plan

Roshni is the CMO of Foxquilt Insurance and Founder of Prosh Marketing, specializing in Go-To-Market strategies for technology startups. Developing a marketing plan for your company ensures you have a ...
TechRepublic

11 Marketing Plan Templates You Can (Legally) Steal for Free

11 Marketing Plan Templates You Can (Legally) Steal for Free Your email has been sent A marketing plan defines key objectives and ensures your campaigns tie in to big-picture objectives. Putting this ...
Entrepreneur

Why and When to Review Your Marketing Plan

The following excerpt is from Robert W. Bly’s book The Marketing Plan Handbook. Buy it now from Amazon | Barnes & Noble | iTunes Robert W. Bly explains how you can develop big-picture marketing plans ...