Marketing Dive

Ally’s generative AI experiment reduces marketing busywork

Ally Financial said that a proprietary large language model (LLM) helped make its marketing operations more efficient in a monthlong test, per details shared with Marketing Dive. The Ally.ai chat ...
Nasdaq

'Do It Right' with AI: Ally creators experiment with generative AI in marketing test case

The reduction in time needed for content creation and other marketing outputs of up to 2-3 weeks was primarily found in the early stages of the creative process in tasks such as research, first drafts ...
The Business Journals

Inside Ally's latest experiments with generative AI | Local California transplant startup raises $3M round

Symone: Welcome back, Inno readers! Know of an upcoming Charlotte-area tech or startup event? Be sure to post it to our site's community events section so it can be featured in the next newsletter.
WatersTechnology

How Ally found the key to GenAI at the bottom of a teacup

Over the past year, a daily ritual has been observed on the 26th floor of Ally Financial’s smart new office in Charlotte, North Carolina. It’s the VIP floor—quiet and carpeted—where the wide hallways ...
The Business Journals

Ally's push into generative AI gains momentum with several experiments underway

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min Ally Financial's dive into ...