Amazon’s AI assistant comes to web with Alexa.com
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Amazon’s AI on the web, wrist, and phone: Tech giant chases consumer rivals with latest moves
Amazon is pushing Alexa+ beyond the smart speaker, bringing its upgraded AI assistant to the web, a redesigned mobile app, and new hardware initiatives. The moves, timed to CES, reflect the company’s effort to close the gap with consumer AI rivals such as ChatGPT and Gemini.
Anyone can now try Alexa+, Amazon’s generative AI assistant, through a free early access program at Alexa.com. The website frees the AI, which Amazon released via early access in February, from hardware and makes it as easily accessible as more established chatbots, like OpenAI’s ChatGPT and Google’s Gemini.