TEL AVIV, Israel--(BUSINESS WIRE)--ironSource (NYSE: IS), a leading business platform for the App Economy, today announced the launch of App Analytics, now available in beta. Designed specifically for ...

Uber Engineering redesigned its mobile analytics architecture to standardize event instrumentation across iOS and Android, addressing fragmented ownership, inconsistent semantics, and unreliable cross ...

As the mobile and tablet market and sales has performed better than the PC market in the past year, the near future as predicted by Eric Schmidt saying that everyone will own a smartphone is becoming ...

Appcharge, a direct-to-consumer (D2C) platform for mobile games, and marketing measurement firm AppsFlyer announced a strategic partnership. They will offer a unified cross-platform mobile and web ...

YouTube is giving creators access to more data on video views and rolling out updates to the Studio Mobile app. YouTube creators now have access to new metrics about video views, and the Studio Mobile ...