New Industry-Specific Landing Page Helps Dealerships Convert More Leads Using AI Characters and Automated Engagement ...

Toyota's marketing has been a major contributor to its success globally and particularly in the U.S., says AMCI's Ian Beavis.

Digital marketing has become one of the more complicated operational functions in automotive dealership operations. Over the ...

Cox Automotive’s Ken Kraft is putting one more item on his plate. The executive vice president and chief marketing officer will also assume leadership of the company’s sales organization as chief ...

As the role of the automobile has evolved from a basic transportation solution to a social statement and, more recently, a fashion item, so too have the automotive marketing and promotion strategies ...

In an industry as dynamic and competitive as the automotive sector, sales intelligence has become an indispensable tool for businesses looking to drive growth and outperform their rivals. Each of ...

The dynamics of dealership marketing are evolving faster than ever before. From the loss of third-party tracking “cookies” on the internet to the rise of digital-retail technologies to cybercrime, ...

As digital advertising faces increasing saturation and declining engagement, automotive businesses across the United States are revisiting a proven strategy—targeted direct mail. From dealerships ...

I have been a closet fan of Will Gompertz, the BBC arts editor, for some time now. So I was lucky to be able to see him talk, in all his effervescent glory, at a conference recently. He spoke about ...

When former Chrysler Corp. President Bob Lutz intentionally drove the first Jeep Grand Cherokee through a plate-glass window at the 1992 Detroit auto show, the media stunt not only generated global ...

How the recently reinvented media business plans to rev up sales for car manufacturers and dealers. Auto Trader is shifting gears in its efforts to serve car manufacturers and dealers in a way akin to ...

The Grand Jury of the e4m Automotive Marketing Awards is all set to meet on January 30 in New Delhi to identify the most innovative and impactful work in automotive marketing. The awards serve as a ...