Martech landscape today is as dynamic as it could get. But it is here to stay and so are the number of tools that it offers.(Representative image/iStock) Take a dipstick poll. Ask a set of marketers ...
As India’s MarTech landscape matures, organisational priorities have shifted. With investments in MarTech growing year-on-year, the CFO is ringing alarm bells to reign in escalating costs.
Digital asset management is the right thing to do for your content and your brand. “Get the balance right” — Martin L. Gore Digital asset management (DAM) has become a key marketing enabler by making ...
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