Brick-and-mortar retailers are struggling with declining traffic, intensified competition and an increasingly savvy, demanding consumer. But what if they could suddenly provide every shopper coming ...

Beacon technology is the latest innovation in proximity marketing, providing both B2B and B2C marketers with new opportunities to deliver better experiences for customers. Apple’s iBeacon has set the ...

A variety of retailers, such as American Eagle, Apple and Macy’s, are rolling out beacon technology in stores to create one-to-one engagement with consumers through their mobile devices. With beacon ...

Google this week announced another step in its quest for world domination: Beacons. In a move that challenges Apple’s iBeacon technology, Google’s take on location-based marketing is all about ...

Marketers at retail companies were the first to test beacons and implement in-store marketing, but now marketers in other industries, including fast-moving consumer goods, travel and hospitality and ...

Global travel search company Skyscanner is hoping to acquire new users through the use of beacon technology in a partnership with Proxama. It’s launched a multi-channel Nearby and Physical Web ...