Suppose you want to eat healthier, exercise more, or avoid getting in arguments with your partner. Each of these requires behavior change, but changing behavior can be challenging. An important first ...

Este articulo también está disponible en español. In 1968, Stanford Research Institute scientists Elmer Robinson and R.C. Robbins produced a landmark study for the trade association American Petroleum ...

Alzheimer’s disease progresses gradually, with subtle behavioral changes often appearing long before a formal diagnosis. While memory loss remains the most recognized symptom, these early behavioral ...

Dementia, a collection of symptoms linked to the progressive decline of brain function, can lead to issues with memory, ...

Contingency management (CM) is a behavioral therapy technique that encourages beneficial behaviors by giving rewards or positive reinforcement. CM incentivizes certain behaviors and discourages ...

In 1936, the psychologist Kurt Lewin proposed a deceptively simple idea: Behavior is a function of the person and their environment. He even gave it an equation: B = f(P, E). Your actions are shaped ...

Today’s most effective campaigns do more than capture attention; they create lasting impact. This is the power of behavior change marketing (BCM), a strategic (and scientific) approach that goes ...

Behavior change is a powerful but underused tool in wildlife conservation. While widely applied in public health and development, its potential to tackle harmful behaviors to wildlife—such as ...