It can be difficult to hit the right note when sending a cold email. For instance, an old colleague who’d been laid off recently reached out to me. Like many cold and even warm emails I’ve received, ...

If 2023 was the year sales teams adopted generative AI, then 2024 is the year of repercussions. It was only a few months ago that generative AI in the form of ChatGPT celebrated its first birthday, ...

B2B inboxes have never been louder. But cold email done right still cuts through the noise faster than almost any other channel. The difference between messages that get ignored and those that ...