[Catalog Age] On the heels of last year’s launch of Boston Proper Sport, the cataloger will mail 2.5 million copies of a 76-page travel apparel catalog in March, said resident/CEO Michael Tiernan. The ...
Michael Tiernan built Boston Proper, a cataloger specializing in “sexy fashion” for women, into a nearly $100 million brand through the power of storytelling. That was one of the themes of his speech ...
NEWS: Chico's moved to a loss in its fiscal third quarter, dragged down by charges tied to in part to declining sales for the Boston Proper catalog business. The clothing chain also announced Tuesday ...
Following on the heels of last year’s launch of Boston Proper Sport, Boca Raton, FL-based women’s apparel mailer Boston Proper will mail 2.5 million copies of a 76-page travel apparel catalog in March ...