In this series of articles, we’ve been building a classic brand-positioning template that has been around in various forms for decades. Sometimes old school is still the way to go. Related: Balance ...

Startup founders often lack time but they should invest resources in identifying a winning brand position that will then drive all their strategic decisions. A clear brand positioning statement can ...

In the high-octane world of Formula 1 racing, the world’s best drivers hurl themselves and their machines around a treacherous circuit in a bid to post the fastest qualifying time. They know that from ...

What's the first thing that comes to mind when you think of a particular product type? If it's electric cars, you probably think of Tesla. Internet search engines? That'd be Google. Men's shaving ...

When asked, leaders of most organizations can tell you what their company offers, including the services they provide or the products they sell. When you ask questions that dig deeper, however, the ...

Every brand wants to be top of mind with potential customers. But this takes more than a catchy slogan or a sleek logo, especially when you're forging relationships with B2B clients. You need to ...

There are few things quite as frustrating in a business environment as listening to an executive rattle off new company positioning seemingly every day, then watching as it infiltrates sales pitches, ...

Opinions expressed by Entrepreneur contributors are their own. In this series of articles, we’ve been building a classic brand-positioning template that has been around in various forms for decades.