A visual identity system is the consistent use of logos, colors and typography. Over time, this visual identity — or “look” — becomes associated with the organization, and thereby reinforces its ...

Visuals are a powerful way to engage and create connection. Visual elements like colors, fonts, and graphics are the building blocks to our brand story and personality. The pages in this section ...

Supporting brands, affiliated partnerships and associated initiatives have very distinct business operations and relationships to the university, which helps to determine how to visually represent the ...

Stashfin, digital lending and full-stack financial services platform, has unveiled a refreshed brand logo, marking a ...

Do you find that your product quality is high, your brand identity is clearly defined, but your commercial results aren’t meeting your expectations? One of the simplest ways to check whether you’re ...

Consistent branding leads to recognition in your market. Uniform brand messaging builds trust and credibility with customers. Consistency streamlines content creation and asset management. This story ...

The market for artificial intelligence services is expected to reach $609 billion by 2028 with a five-year CAGR of 21.4% (USD). Growth will be driven by new generative AI capabilities and traditional ...

Always use the primary color, Brandeis Blue, in projects produced for the university. For official and/or permanent applications, use only the primary and secondary colors (Brandeis Blue and Cyan).

The logo refresh has been thoughtfully designed to enhance clarity, consistency, and adaptability across digital and physical ...