Aaron Biggs, VP of Revenue at Summit, is a tenured technology leader with expertise in growth, go-to-market strategy, and customer success. The way buyers make decisions has changed dramatically. They ...

Business-to-business (B2B) buying behavior is now aligned with consumer buying behavior, indicated by an increased demand for B2B sales and interactions to be conducted digitally, a report found.

The oldest members of Generation Z are turning 21. The post-Millennial generation, born between 2001 and 2019, is starting to graduate from college, drink legally, and make major purchases. There are ...

In this week’s episode of the B2B Marketing Podcast, Kavita Singh, Senior Content Editor, B2B Marketing spoke with Ross Howard, Product Marketing Director, Inbox Insight. The two chat about the ...

NEW YORK & TORONTO--(BUSINESS WIRE)--New research from #paid, a creator marketing platform that connects brands with content creators, indicates that influencers have a greater impact than celebrities ...

It’s no secret that Covid-19 has had a dramatic impact on the retail industry. But it’s not the only event that has severely affected retail businesses in the past year. In addition to a pandemic, we ...

Nearly half (49%) of consumers view the overall trend of brand activism positively, with 17% having a negative view and 34% remaining neutral, according to a survey by market research firm Piplsay.

Opinions expressed by Entrepreneur contributors are their own. The biggest benefits to conducting customer behavior analysis are customer satisfaction and, in turn, revenue. The more satisfied ...