Columnist Dennis Sun writes, "It is no surprise grocery shoppers’ behavior has changed in the last year, mostly driven by economic pressures. But, ...

From discounts to luxury pricing, learn how fashion pricing psychology impacts consumer behavior fashion and drives modern ...

While every person has their own associations with different colors and no one color has a universal effect on viewers, there are some overarching trends in color perception that have considerable ...

For some consumers, it’s becoming harder to downplay promotional deals on products and goods as the price of everyday items continues to rise and many see their budgets being stretched thin. Despite ...

Most purchasing decisions feel rational on the surface. We tell ourselves we chose a product because it was affordable, reliable, or convenient. But when people repeatedly buy the same brand of tea, ...