When you begin to explore online advertising to promote your business, you will soon encounter two pricing models: The cost per impression and the cost per click. Cost-per-click ads are pretty ...

Libsyn has released its podcast advertising rates for August 2023, with another noted decrease in cost per thousand for the industry. The new data reveals an average CPM rate of $22.14 for a 60-second ...

Libsyn’s podcast advertising marketplace AdvertiseCast has released the monthly CPM rates for April 2023. Based on actual sales data from thousands of shows, the average CPM rate for a 60-second ad ...

ABI Research, a market research firm, recently noted that the number of people watching online video by way of a Web browser nearly doubled from last year’s figure. According to ABI, 32 percent of U.S ...

A new study conducted by Gupta Media, which breaks down the seasonal and year-over-year trends in social media ad costs, shows X’s continued plunge in ad rates, TikTok’s ongoing CPM rise compared to ...

France’s YouTube CPM averages $15.53, reflecting a thriving content ecosystem. Diverse creators and varied content contribute to a dynamic YouTube landscape in the country. In Austria, creators make ...

This article will discuss the 20 Highest CPM YouTube Niches in 2023. If you want to skip our detailed analysis of the streaming industry and its recent trends, head straight to the 6 Highest CPM ...

Many websites have advertisements, either text or video, that will lead you to another website if you click on the ad. These are called CPM ads -- CPM standing for cost per 1,000 impressions. The ...

The CPM model of advertising does not — and will not ever — work to sustain podcasting. Back when I was working as Head of Content for Pushkin Industries, I never made it my business to truly ...