The UK government has just launched a lazy and stereotypical attack on the games industry. The Department of Health’s Change4Life ads show a young boy holding a PlayStation 3 controller under the ...

Sony, Codemasters and Konami have voiced their thoughts on the controversial Change4Life advert. Last week a government print advertisement, backed by Cancer Research, the British Heart Foundation and ...

The UK Government has sent a warning shot across the bows of the food industry by launching an advertising campaign to highlight hidden levels of salt, sugar and fat in products. The government’s ...

ELSPA has announced that following consultation with the UK's Department for Health, Wii Fit Plus will become the first videogame to be allowed to use the National Health Service's Change4Life ...