Cognitive dissonance is a term for the state of discomfort felt when two or more modes of thought contradict each other. The clashing cognitions may include ideas, beliefs, or the knowledge that one ...

I feel a bit of dissonance over writing this post. My newly edited book on dissonance, Cognitive Dissonance: Re-examining a Pivotal Theory in Psychology, is an update of the book Jud Mills and I ...

One of the great mysteries in both religion and politics is why people continue to hold on to fervently cherished beliefs in spite of evidence contrary to those beliefs. I will give some examples in ...

New research has deepened our understanding of why pescetarians choose to eat fish but not the meat of land animals. The perceived distance between marine life and participants in the study was a key ...

Cognitive dissonance, or having conflicting attitudes, beliefs and behaviors, is affecting how people respond to the COVID-19 pandemic. In a recent article for The Atlantic, social scientists Elliot ...

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In my roles as a CIO, entrepreneur, investor and Professor (I teach a course at Berklee called “The Innovator’s DNA”), I think about innovation constantly. I know from personal experience (”What ...

Cognitive dissonance is what happens when a person holds two sets of beliefs at odds with each other. The human brain doesn’t like logical inconsistencies, so someone experiencing cognitive dissonance ...

Do you keep second-guessing your decisions after you’ve made them? Immobilizing yourself? Berating yourself when you finally decide on something? This can be a normal albeit painful way to make ...

You've been presented with two viable options for a new career. The first option is what you've always wanted—the role sounds like a perfect fit. But the second option comes with higher pay and better ...