This article was taken from the May issue of Wired magazine. Be the first to read Wired's articles in print before they're posted online, and get your hands on loads of additional content ...

Ever sink your teeth into a delicious bowl of ice cream only to wince in pain due to sensitivity? Maybe you experience this sensation when drinking cold water or biting into a hot meal, too. Welp, you ...

Colgate is pleased to announce the launch of Colgate Sensitive toothpaste. The Colgate Sensitive toothpaste contains potassium citrate and fluoride which Colgate claims is clinically proven to provide ...