A shopper raved, "Colgate Wisps are my new FAVORITE thing. I keep them in my purse, my car, my bookbag....everywhere! I got tired of lugging around my toothbrush in my purse, so Colgate Wisps were the ...

Colgate Wisps are my new FAVORITE thing. I keep them in my purse, my car, my bookbag....everywhere! I got tired of lugging around my toothbrush in my purse, so Colgate Wisps were the answer to my ...

There are times in every man’s life when he needs the feeling of a freshly brushed mouth but finds himself without the aid of a toothbrush, toothpaste, or water. In the past, he might have tried to ...

Business Week published its 50 Best Performers in the magazine's April 6th issue. The caption, "Our 13th annual ranking of the top-performing companies in America shows innovation remains a powerful ...

NEW YORK Colgate-Palmolive has introduced a single-use mini-toothbrush with a breath freshening and can be used anytime, anywhere — no water or rinsing required. Colgate Wisp has unique bristles that ...

Though I'm a frequent flier, I'm embarrassed to say that it took me a long time to identify my "must-have" travel items. A simple suitcase, a bag, and a jacket — that's all I took with me on flights.

The wee, single-use toothbrushes don’t require water. You just start rubbing the (slightly stiff) bristles against your teeth and let the minty flavor seep in from the “freshening bead” in the center ...

Colgate-Palmolive’s big launch this year, Wisp, is losing some of its bite. Wisp, the company’s bid to create a new beachhead in oral care among on-the-go Gen Yers, performed well when the disposable ...