When the subject is the relative positioning of competitors across the market landscape, leadership is interested, engaged, and more than willing to debate. Over the years, I've developed several ...

Kevin Leo is the Principal Partner of Acceleventi and is a renowned Innovation, Strategy and Positioning Speaker and Venture Investor. In the highly competitive environment of modern business, many ...

Best practice dictates that you should diagnose and develop positioning through four critical lenses: category, customer, competition and company capabilities. Most businesses understand that ...

Two companies can sell almost identical products and yet earn wildly different profits over a decade. The reason usually comes down to competitive position: whether a business can defend its profits ...