The high-pitched, echoey vocals describe a sinking romance against a backdrop of soulful horns and pop-drenched keyboard hooks. It’s the affecting pop balladry of norteno group Conjunto Primavera.

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The secret to Conjunto Primavera's 30-year career was revealed today during a Q&A with Billboard's Leila Cobo at the Billboard Regional Mexican Summit, held at Los Angeles' Universal Hilton. By Ayala ...

At the 2008 Billboard Latin Music Awards, Norteño group Conjunto Primavera will receive the Lifetime Achievement Award while the Spirit of Hope Award will be bestowed upon Colombian rocker Juanes… By ...

The high-pitched, echoey vocals describe a sinking romance against a backdrop of soulful horns and pop-drenched keyboard hooks. At first listen, it sounds like the music of a typical grupero. But it's ...

Starting small, staying focused and being persistent are the keys to long-term success, says Conjunto Primavera vocalist Tony Meléndez. Primavera knows about persistence: It took the band years to get ...

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