Log-in to bookmark & organize content - it's free! Richard Vedder talks about the book he co-wrote with Wendell Cox, The Wal-Mart Revolution: How Big Box Stores Benefit Consumers, Workers, and the ...

Consumer surplus is a term used in economics that can have a significant impact on your business. When the cost of producing a product is more than what people are willing to pay, you have a consumer ...

Consumer surplus is the amount exceeding an equilibrium price the consumer is willing to pay. The equilibrium price is an idealized price, in which the demand for the good equals its supply. If the ...