American Girl began 40 years ago in Madison and then Middleton with dolls and books about girls living in different historical eras. Founder Pleasant Rowland insisted American Girls materials be ...

Daisy Davenport is the first American Girl doll from Wisconsin, a nod to the brand’s roots in our state. Wisconsin American ...

To celebrate decades of girls, dolls and stories, American Girl has published a book that goes behind the scenes of its making and tells the tale of the beloved company’s history. ByRachel Elspeth ...

Today, American Girl, a cornerstone in Mattel’s (NASDAQ: MAT) portfolio of purposeful brands, unveils Daisy Davenport™, the brand’s 2027 Girl of the Year®, bringing her world to life. Daisy loves ...

American Girl dolls are entering their "Modern Era" — but fans of the originals want them to remain a thing of the past. The company debuted in 1986 with its first three Historical characters: plucky ...

There’s no denying that growing up in the ’90s was a simpler time: landlines, VCRs, and mail-order catalogs. The queen? Definitely the American Girl catalog (closely followed by Delia*s, I’m sure). It ...

A few weeks ago, my Instagram algorithm decided I needed to see a post about how American Girl dolls handled their divorces. Intrigued, I briefly scanned the post, Molly told her spouse, “I survived a ...

Forbes contributors publish independent expert analyses and insights. I cover Hollywood and entertainment. This voice experience is generated by AI. Learn more. This voice experience is generated by ...

Brooke Sumpter is the first child and first Black child to partner with American Girl for a fashion collection with ...