The 2023 winners of the TikTok Ad Awards celebrate creativity with platform-native content across the UK and Europe.

Meta, Google and TikTok remain among the most powerful growth engines available to businesses. But the assumptions that ...

With a growing number of platforms and opportunities for advertisers to engage audiences, creative is increasingly challenging to track and manage across linear and digital channels. Lack of adoption ...

Getting an approved CTV ad creative ready for delivery is still a mostly manual process – as in, emails and spreadsheets – which may work for linear TV, where the creative and technical specs for ...

Vidmob, the creative data company, and TikTok today unveiled insights from a collaborative study to pinpoint the creative strategies – such as real people, direct connection, and brand integration – ...

Stay ahead of the game with AI-powered creative search ads. Learn how to leverage the power of automation to improve the efficiency of your PPC campaigns. PPC ads are at the core of many marketers’ ...

Meta has announced a series of new updates, creating a complete end-to-end AI-powered ad ecosystem. Announced at Cannes Lions 2026, Meta is introducing an end-to-end creative solution for AI-enabled ...

The death of an ad, like the end of the world, doesn’t happen with a bang but with a whimper. If you’re paying attention, you’ll notice the warning signs: click-through rate (CTR) slips, engagement ...

Emodo, a wholly owned subsidiary of Ericsson, has released findings from a study that highlights the need to optimize creative formats in ad slots that maximize attention, engagement, and recall. The ...

EDO, the TV outcomes company, and Vidmob, the leading creative data company, today revealed findings from a joint study identifying the creative elements that drive successful Super Bowl ad ...

Welcome to this week’s PPC Pulse. Updates focus on expanding creative tools in Google Ads and updates to bidding strategies in Microsoft Ads. The newest version of Nano Banana Pro is now available to ...

If you manage Google Ads, you’re responsible for creative that runs across surfaces and formats that never used to exist. Not long ago, an ad was a single headline and two short descriptions. Today, a ...