Crest toothpaste will join competitor Colgate in adjusting its labeling and marketing so that it "accurately depicts the ...

The move aims to ensure that depictions of fluoride toothpaste quantities on Crest packaging align with guidance for children ...

Texas Attorney General Ken Paxton secured an agreement with P&G to alter Crest toothpaste's marketing for child safety.

Procter & Gamble has begun rolling out new packaging and marketing for Crest children's toothpaste under an agreement with ...

Colgate and Crest are two of the most popular dental hygiene brands on the market. Both brands claim their products freshen breath, whiten teeth and prevent cavities, but we’re more interested in ...

(Reuters) -Procter & Gamble and Colgate-Palmolive are among the defendants in six new lawsuits targeting the sale of toothpaste and mouth rinse for young children because the products contain fluoride ...