I know, it sounds way too good to be true — but I assure you it's the real deal. In fact, I'm gonna take you through the process of building your own kit (and share what products I'm picking because ...

Here's what we thought about two customized makeup brands What It Is: Finding Ferdinand, a custom lipstick brand, and MatchCo, a custom foundation app Who Tried It: Jillian Ruffo, Associate Beauty ...

L'Oréal, already known for Le Teint Particulier, its in-store custom makeup printer, has plans to cut out the retail cosmetics experience altogether. Perso is a 3-in-1 device that prints foundation, ...

When a brand claims that it's having its biggest sale of the year, you kind of have to take it with a grain of salt. Sometimes it is, sure, but how many times have you bought into that only to watch ...

Let’s face it, make-up can be fun, but finding that perfect shade is like finding a needle in a haystack, until now. Shady never looked so good. It’s time for your make-up to get a make over. At Sean ...

Tracy Sayuki Wells launched her family’s fledgling Laguna Hills company in June with the idea of blending cosmetics and technology to create makeup that perfectly matches a person’s skin tones. Less ...

Aniko Mercy Lip Bar, a new makeup store, bar and salon, opens in downtown Louisville on May 2. The store offers pre-made and custom makeup options, alongside products from other local businesses.