Let’s be honest, the entire custom wheel culture is mostly based on looks. Yes, the weight reduction brought by certain rims, such as forged ones, is important, but the main reason for which people ...

Founded in 2005, RimTyme is an offshoot of ColorTyme, another rent-to-own franchise, which is a subsidiary of Rent-A-Center. RimTyme stores sell and install custom rims and tires, with payment options ...

The term "rims" is often misunderstood and sometimes used interchangeably with the word, "wheels." In truth, rims are the outer portion of the wheel that pushes up against the tire. Rims serve an ...

The economy may be stalled, but the number of people working on their own cars and engines continues to grow. This is especially true of the attention Americans are lavishing on their wheels.

I’m a wheels guy. In my opinion, any car, no matter its age or condition, looks better with a great set of wheels. You can take any basic economy car, bolt on a set of nice rims, tint the glass, and ...

When people get a new car, swapping out the wheels is often one of the first ways they add a personal touch, particularly if the factory wheels look like garbage. Few things say, "this ride is mine" ...

In recent years, road cycling rim designs have fallen into two camps – hooked and hookless. The former is the traditional rim profile that most cyclists will have experienced. Universal among inner ...