If you ask David Raab, founder of the CDP Institute and creator of RealCDP, the CDP market is divisive in terms of what the vendors offer. “I’m seeing a very distinct split in the CDP market between ...

ATLANTA, Aug. 01, 2023 (GLOBE NEWSWIRE) -- Sharecare (Nasdaq: SHCR), the digital health company that helps people manage all their health in one place, today announced five new solutions designed to ...

OneMarket has introduced the Customer Activation Platform, a combined data management platform and solutions ecosystem. The platform helps retailers identify, understand and communicate with customers ...

Any time you talk about sales or branding, one thing probably comes to mind: connecting with more customers so you can sell more products or services. After all, that is the point of any marketing ...

Forbes contributors publish independent expert analyses and insights. I follow moves and trends of CMOs. This article is more than 5 years old. The Covid-19 crisis has quickly impacted every business ...

Riddle me this: A customer attends all your webinars, opens all your email newsletters, regularly browses your site, and may have even made a few purchases, but for some reason you cannot get this ...