Customer success teams spend much of their time trying to understand and communicate with customers and using content to help them achieve their goals, functions that generative artificial ...

In my last article, I discussed why a dedicated Customer Success (CS) department is essential for B2B service organizations, especially those in technology and SaaS. We covered the strategic role of ...

Abstract: Customer Relationship Management (CRM) systems have come a long way in their evolutionary life cycle. From being used as a mere Rolodex of customer information, they have transformed into ...

Nelly Voukaki, Co-Founder and Chief Customer Officer at Looper Insights, has 18+ years of experience in the digital media sector. From the moment we began building Looper Insights, our entire ethos ...

Today’s business environment is tough — as such, customer success has become a crucial aspect of generating revenue. It’s no longer enough to simply acquire new customers; retaining and expanding ...

For too long, customer success has been viewed as a role for individuals with excellent people skills or a background in traditional account management. While these traits are valuable, they represent ...

Customer success is essential for any startup, at every stage. It’s what ensures customers are engaged, adopting, and gaining value from your product. But many startups get customer success wrong.

In the world of subscription businesses, staying ahead isn't just about offering a great product—it's about navigating a complex landscape of economic challenges, changing customer expectations and ...

Customer retention has never been more important to an organization’s bottom line, but achieving it means doubling down on the connection between employees and customers. Here’s why it works, and how ...

'Customer success.' Now there’s a term that’s been gaining a whole lot of traction of late for companies worldwide, especially those that deliver consulting services to their customers. And as their ...

The Customer Success Festival, hosted by the Customer Success Collective, will take place on May 21-22, 2025 in Las Vegas. This two-day event will bring together leading minds in customer success to ...

The Customer Success Festival will take place March 19-20, 2025, in New York, and will focus on actionable strategies for enhancing customer success, delivering innovative solutions, and building ...