Data Plus Math (D+M), a provider of television attribution, ROI and conversion metrics, has selected a leader with 20 years of experience in digital advertising as the company’s VP of Product. The ...

LiveRamp said Monday it has agreed to acquire the television analytics company Data Plus Math for a cash and stock deal worth $150 million. It’s a strong exit for Data Plus Math, which has raised $7.5 ...

Data platforms provider LiveRamp is acquiring Data Plus Math, a media measurement company that ties cross-screen ad exposure with real-world outcomes. Financial terms of the deal were not disclosed.

LiveRamp said Monday it has agreed to acquire the television analytics company Data Plus Math for a cash and stock deal worth $150 million. It’s a strong exit for Data Plus Math, which has raised $7.5 ...

LiveRamp announced today that it will acquire Data Plus Math in a deal worth $150 million. LiveRamp is paying $120 million upfront in cash, as well as $30 million in stocks at later dates. The ...

Data Plus Math, a leader in television attribution, ROI and conversion metrics, today announced a strategic partnership with LiveRamp, (NASDAQ: RAMP), the identity platform powering exceptional ...

LiveRamp has entered a definitive agreement to acquire Data Plus Math, a data-driven TV advertising solutions provider, according to a press release. The cash-and-stock deal, expected to close in ...

“The trusted platform that makes data accessible and meaningful” has entered into a definitive agreement to acquire a media measurement company that works with brands, agencies, cable operators, ...

Data Plus Math, the company that helped A+E Networks and NBCUniversal offer some of the first TV-related business outcome guarantees to marketers, has been acquired by LiveRamp, the data-management ...

LiveRamp Holdings Inc.RAMP1.01%increase; green up pointing triangle agreed to buy Data Plus Math Corp. for $150 million in cash and stock, a deal that will give the platform firepower to help ...

NBCUniversal has inked a deal with TV attribution company Data Plus Math that will expand its efforts in tying a marketer’s video advertising on NBC with business outcomes such as website visits, ...

TV advertising-tech is red hot these days, and John Hoctor hit the jackpot. In June, the CEO of TV analytics company Data Plus Math sold his firm to ad-tech company LiveRamp for $150 million. At just ...