OTT giant Roku will acquire the demand-side platform (DSP) dataxu for $150 million, the companies said Tuesday. The deal, which is a mix of cash and stock, will strengthen Roku’s self-serve ad buying ...

Add Yahoo as a preferred source to see more of our stories on Google. The deal is expected to close during the fourth quarter. Roku executives will detail their plans for integrating Dataxu’s ...

Streaming media firm Roku has agreed to acquire Boston-based dataxu, a video advertising platform that enables marketers to plan and buy campaigns, for $150 million in cash and stock. By Georg Szalai ...

Amazon Publisher Services (APS) will remove dataxu from its Fire TV third-party DSP service, according to sources with knowledge of the change. APS opened its Fire TV inventory to third-party DSPs for ...

Roku is beefing up its advertising business with the acquisition of Boston-based dataxu, a demand-side platform that will allow marketers to plan, buy and optimize their video ad campaigns that run on ...

Roku, the big OTT platform, has inked an agreement to buy demand-side platform dataxu for $150 million in cash and stock. The move is intended to boost Roku -- which has more than 30.5 million active ...

Roku has big advertising ambitions and is betting that adtech firm Dataxu can help it capitalize on the $70 billion TV market. This week, Roku announced plans to acquire adtech firm Dataxu for $150 ...

BOSTON, July 19, 2017 (GLOBE NEWSWIRE) -- DataXu, the leading provider of programmatic marketing software, today announced the DataXu Validated Inventory Marketplace. The DataXu Validated Inventory ...

Roku is buying demand-side platform Dataxu for US$150 million in cash and stock, as part of a growing movement from TV platforms to build inhouse advertising capabilities. The acquisition agreement ...

Roku, which has evolved beyond streaming boxes and dongles to become a force in streaming advertising, has acquired ad-tech firm Dataxu for $150 million in cash and stock. The deal is expected to ...