Uncovering numbers is a small part of the analytics battle. Figuring out which numbers are important and how the data can be applied effectively is crucial. Let’s dig deeper with a couple of terms.

We covered the topic of analytics on a recent episode of The Thought Leadership Project podcast, and a listener asked me a thought-provoking follow-up question: “If you could measure only one key ...

Marketing decisions should be backed by data about consumers, their behavior, and conversions. Marketing and namely social media analytics provide numerous categories to analyze, so it is easy to get ...

Changing metrics tell a story, but you have to understand what makes the numbers move so you can tell that story. For example, if you are writing Web headlines and posting your article links on ...