Disney has called on the Avengers to help launch its new format, but the timing has raised eyebrows ...

IMAX brass doesn't believe Disney's recently announced "new format" Infinity Vision really adds anything for audiences.

The Walt Disney Company has unveiled Infinity Vision, a new premium cinema certification designed to mark out theatres with the biggest screens, laser projection, and immersive audio. Officially, it’s ...

That’s the backdrop for Walt Disney Studios rolling out Infinity Vision; not as a gimmick, but as a very pointed response to ...

Disney has announced Infinity Vision, a new premium theatrical format that will compete with IMAX, and we have some big questions about it.

Imax has responded to Disney's Infinity Vision unveiling, and dismissed the rival large theater format as simply an Avengers: ...

Some stray thoughts from CinemaCon 2026 looking back at Warner Bros., Disney, the trade show floor, and other thoughts from ...

Disney unveils Infinity Vision premium large format certification, promising brighter immersive cinema experiences ahead of Avengers Endgame rerelease in 2026 ...

IMAX has thrown shade at Disney's plans to launch Infinity Vision for the Avengers: Endgame re-release, arguing that it's a ...

Disney is partnering with movie theatre chains on a new large-screen format set to roll out in time for the Avengers: Doomsday release in December.

The company announced the coming of 'Infinity Vision' with its September re-release of 'Avengers: Endgame,' building up to December's 'Avengers: Doomsday.' ...