BMW's own Heart of Joy control unit will debut in upcoming Neue Klasse EVs It consolidates multiple separate control units into a single, integrated one Promised benefits include quicker and more ...

BMW’s automotive fans are increasingly concerned about the company’s cars losing the engagement that makes them fun for enthusiast drivers, but despite the increasing technology also employed on the ...

For decades, BMW built its reputation around the tagline "The Ultimate Driving Machine," which appealed to driver enthusiasts and the masses alike. It was more than a tagline in the sense that BMW is ...

Following the seemingly never-ending celebrations for the 50-year anniversary of BMW M, the performance division of the Bavarian brand announced they started testing prototypes with fully electric ...