LendingTree, an online lead-generation exchange for consumer loans, is hoping to prove that more informed creative can be one of the main drivers of real-time advertising performance. The company ...

Dynamic creative optimisation (DCO) has become available to advertisers in recent years and it’s not just for search and social campaigns. Advertisers can leverage optimisation best practices to drive ...

Pinterest introduced dynamic creative certification on Tuesday, enabling brands to work with partners RevJet, Smartly.io and StitcherAds on its platform. Dynamic creative -- a method of programmatic ...

Zack Dugow is Founder and CEO of the COOL company, delivering a better experience for everyone in the advertising space. No matter what you’re doing, the ability to adapt to changing conditions is key ...

6sense has expanded its display advertising suite to include dynamic creative capabilities that are designed to help customers serve personalized content in digital ads based on real-time account ...

In today's fast-paced digital landscape, personalization and relevance are essential. Dynamic advertising has evolved beyond a passing trend into a powerful marketing strategy. Unlike traditional ...

Yahoo has released survey findings showing how advertisers are thinking about dynamic creative optimisation (DCO) for 2024. As rapid advancements in AI evolve and impending cookie deprecation ...

6sense, provider of an account based orchestration platform powered by artificial intelligence, has expanded its display advertising suite to include dynamic creative capabilities to help companies ...