Companies use dynamic pricing to charge you more or less for a product or service based on your shopping behavior. Here's how ...

Ever wonder why ticket prices keep changing? Here's how dynamic pricing affects flights, concerts, sporting events and more.

No one wants to pay higher prices. But consumers wholly resistant to dynamic pricing could miss out on lower prices too. More than a fifth (22%) of Americans say they would not spend money at a ...

AI dynamic pricing is on the way to a purchasing decision near you, and it’s another ham-fisted stab at maximizing short-term profits by sacrificing the customer and long term growth. The corporate ...

When news breaks, you need to understand what actually matters — and what to do about it. At Vox, our mission to help you make sense of the world has never been more vital. But we can’t do it on our ...

EDITOR’S NOTE: A version of this story appeared in CNN Business’ Nightcap newsletter. To get it in your inbox, sign up for free, here. Your Uber costs more at 5 pm on a Tuesday than it does at 8 pm.

Wharton professor of business economics and public policy explains how companies use tariff-driven cost increases as an opportunity to implement dynamic pricing strategies.

Switzerland-based Avolta, the world’s largest travel retailer, revealed on Wednesday that it will be rolling out dynamic pricing as it reported strong full-year 2025 results. Core turnover was up 5.5% ...