Colm is the editor of MarketingTech, with a mission to bring the most important developments in technology to both businesses and consumers. Purchasing items through a mobile app is becoming an ...
Customers are picky about their apps. U.S. consumers have an average of 20 apps on their phone (subscription required), but today's savvy consumers install and delete ...
SAN FRANCISCO--(BUSINESS WIRE)--AppsFlyer released the 2024 edition of its State of eCommerce App Marketing report. Tracking shifts in consumer habits and marketing budgets, the study offers valuable ...
About two-thirds of shoppers (65%) use mobile e-commerce apps to get deals and offers exclusive to the app, a study by reviews and ratings firm Clutch found. Other top reasons for using e-commerce ...
As a small business owner, Liz understands the unique challenges entrepreneurs face. Well-versed in the digital landscape, she combines real-world experience in website design, building e-commerce ...
Opinions expressed by Entrepreneur contributors are their own. The 2017 holiday season uncovered promising insights about the future of ecommerce. Not only did retail sales climb 4.9 percent, ...
SAN FRANCISCO--(BUSINESS WIRE)--AppsFlyer, the marketing measurement and experience platform, today released the 2021 edition of its State of eCommerce App Marketing report, outlining key global ...
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