A lifetime discount on your favourite fashion brand sounds like a fashionista's dream come true. But one fashion label is demanding the ultimate branding opportunity in exchange for the privilege.

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Marc Ecko is finally comfortable with nostalgia. He has a lot to look back on. His clothing brand Ecko Unltd. dominated the late ‘90s and early aughts. Its signature rhino logo even made it into ...

We aren't exactly fond of wearing our passions, especially when they are based solely on dragons, first-person-shooters, and lightsabers--it just doesn't put out the right vibe to the opposite sex.