Personalisation is the attribute most likely to influence marketing email click-through, recent Mailjet research has found. The study – carried out in July this year – asked UK internet-users of all ...

An experienced digital marketer who has owned and run agencies for almost 15 years, Adam is the head of cross-channel marketing automation specialist Force24. Combining his love for cutting-edge tech ...

Personalization has a problem: Many marketers are terrified of it. What we're seeing is a lot of overcomplicating, avoidance, and easing FOMO with an arbitrary {first_name} somewhere in the email. If ...

Personalisation is still in its infancy in B2B, largely because the data isn’t there to support it. But Alex Blyth says there are still opportunities There is no shortage of examples to suggest that ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Gone are the days when branded swag was simply a free t-shirt or tote bag handed out at ...