Data reveals which holiday ads drove the strongest emotional impact, and what marketers can learn from the season’s top ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. For the first time this year, digital advertising spend is expected ...

Amplified Intelligence, a source for attention measurement, has announced the addition of an emotional measurement layer to its proprietary data capture tool, attentionTRACE. This new feature provides ...

Breakthrough TV creative continues to spark search demand. Learn what top ads reveal about emotion, attention, and user behavior.

AI helps brands scale festive stories quickly and cost-effectively, but experts warn it risks emotional depth, intimacy, and originality, creating spectacle that can feel generic ...

Emotions drive human decisions, but what happens when we give AI feelings? Can emotions be the key to safe and effective ...

Amplified Intelligence, the most trusted source for accurate attention measurement, has today (June 18th, 2024) announced the addition of an emotional measurement layer to its proprietary data capture ...

First-of-its-kind analysis shows ads that are emotionally aligned with surrounding content consistently capture greater attention and drive performance Streaming TV now reaches hundreds of millions of ...