Consider the following scenario: you are watching a movie in your living room. One of the supporting characters is played by someone who looks familiar, but you can’t quite put your finger on where ...

Humans are smart, but we're still vulnerable to cognitive biases, like believing that just because something looks pretty, it ...

Explore the psychology of decision-making. Learn how biases, heuristics, and emotions shape your choices daily. Uncover the hidden forces influencing your ...

One of the stories that's making the rounds right now concerns Adam Orth, a (former) Creative Director at Microsoft who caused a ruckus by cramming his foot in his Twittermouth. He did so while ...

Most of us live in a world of full inboxes, shifting deadlines and a confusing array of acronyms and buzzwords. We often need heuristics (a mental shortcut or rule of thumb) and biases as a way of ...

Awareness advertising hacks the brain—and unless you have extremely deep pockets, it won't work for you. Why would I say something so controversial? Because today we're talking all things availability ...

In the post-pandemic era of accelerated digitization, an increasing number of business tools are driven by AI, allowing company leaders to derive better business intelligence, anticipate customer ...

Clinicians must make diagnostic treatment decisions using a large body of probabilistic information and process this information under the pressure of time and workload. The pressure of this task is ...