Within the Office of Research is a five-person team devoted to supporting faculty in the research grant writing process. Purdue’s proposal strategy and development team offers researchers a full ...

High-performing leaders understand the importance of implementing smart business strategies to drive sustainable growth. The right business strategy aligns a company’s objectives with the needs of its ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Leaders often view strategy and risk as separate entities—strategy is celebrated in boardrooms, while risk is delegated to compliance teams. This artificial separation undermines both disciplines.

Imagine this: As team member John presents his progress during a critical project review, his manager notices one of the senior engineers looking puzzled and says, “Clarify your point, John.” However, ...

Standing out in search is not easy. The search environment is hyper-competitive. It is possible to publish excellent content and still see it fail to rank. Competition is everywhere in search. You are ...