A business brand is an identity, a marker that sets business products and services apart and is easily identified through logos, messages, colors and treatment of customers. Brand activation is one of ...
Mazda North American Operations recently partnered with BirdDog Technologies on an experiential program for the 3-row Mazda CX-90. BirdDog allows automotive brands to plan brand experiences with great ...
In the first piece in this series, we looked at how advanced technologies are unlocking new dimensions in digital storytelling for brands. In this piece, we will look at how a different type of ...
As brand disloyalty continues to rise in Africa, particularly in Nigeria where the harsh economic climate has reduced consumer spending power, a new study from the prestigious Lagos Business School ...
In a world where consumers are more likely to shell out for concert tickets than buy their favorite band's merchandise, there's no doubting the power of experiences. Consumers today want a brand they ...
NEW YORK, Sept. 25, 2025 /PRNewswire/ -- Lush Cosmetics, the beauty company with a campaigning heart, announced they will be popping up at the High Line in New York City tomorrow, September 26th, with ...
Anyone who's been watching marketing industry trends over the past few years will have noticed a shift away from traditional advertising toward what some believe to be a "new" sector of marketing: ...
Opinions expressed by Entrepreneur contributors are their own. In June, a 123-year-old tradition attracted hundreds of thousands of attendees to New York’s Long Island, and brands such as American ...
The centerpiece of Meta’s activation at this week’s Cannes Lions International Festival of Creativity—where tens of thousands of executives gather to celebrate excellence in the marketing and ...
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