One of the most underrated aspects of social media marketing is our channel’s ability to make a difference in any part of the funnel. As a whole, social media is a lot like a marketing multi-tool.

John Yi said advertisers can impart a sense of urgency and increase conversion rates with limited-time offers -- click now, deal ends soon, etc. But only include this in the ad copy if it's true, ...

Brian Carter tells us about a free white paper that runs down 52 Facebook advertising tips and best practices. He wrote the piece, combining his own experience creating and optimizing Facebook ads for ...