Moviefone

The Final Copy of Ilon Specht - Where to Watch

Here are a few more things worth knowing about the Breakwater Studios, Traverse32 documentary flick. The Final Copy of Ilon Specht starring has a Not Rated rating, a runtime of about 18 min. Curious ...
The Blood-Horse

Final Copy

Final Copy under jockey Patrick Husbands preps for the $400,000 dollar race at Woodbine on August 20, 2017. Michael Burns (L-R) Glencairn, Final Copy, and Major Eclipse - Woodbine, August 18, 2017 ...
Deadline.com

Double Oscar Winner Ben Proudfoot To Premiere Doc On Advertising Pioneer Ilon Specht, Who Created L’Oréal’s “Because I’m Worth It” Campaign

Filmmaker Ben Proudfoot is set to premiere his latest documentary short, just a few months after winning the second Academy Award of his career. The Final Copy of Ilon Specht, produced by Traverse32 ...
Women's Wear Daily

New Short Doc Illuminates Ilon Specht, the Woman Behind L’Oréal’s ‘Because I’m Worth It’ Tag Line

In 1973, Ilon Specht used L’Oréal’s Preference hair color product as a vehicle for feminist empowerment. Amid the male-dominated advertising world, Specht coined one of the most memorable tag lines ...
Yahoo

‘The Final Copy Of Ilon Specht,’ About Woman Who Created “Because I’m Worth It” Ad Campaign, Begins Streaming On TED YouTube Channel

That phrase, deceptively simple yet embedded with cultural meaning, became indelibly linked with L’Oréal Paris, the beauty brand which first embraced that line of copy more than 50 years ago. The ...
Moviefone

The Final Copy of Ilon Specht

The Final Copy of Ilon Sprecht is an intimate deathbed account of the unsung advertising genius who coined L'Oréal's iconic "Because I'm Worth It" slogan in 1971, a four-word feminist manifesto that, ...