From discounts to luxury pricing, learn how fashion pricing psychology impacts consumer behavior fashion and drives modern ...

Academic and industry research into consumer credit behaviour has accelerated dramatically in recent years, driven by ...

Extending membership-based free shipping programs to third-party sellers can strengthen online marketplaces rather than cannibalize them, according to a new study published in the INFORMS journal ...

Brightly colored packaging does more than attract attention on store shelves. A new study in the Journal of Marketing reveals that highly saturated colors on product packaging significantly influence ...

SMU Office of Research – Content streaming services such as Netflix and Apple TV often make suggestions of shows to watch. This feature is understood by the general public to work on the logic of “you ...

The study further offers broader insights into how blockchain should be deployed as part of sustainable and transparent food systems. While blockchain has the potential to improve traceability, reduce ...

In the ever-evolving digital landscape, understanding how consumers search for services online is crucial for businesses seeking to gain market share. By grasping these search patterns, agencies can ...