The B2B buyer’s journey is a nonlinear process. But sellers still track deals using discrete stages in a linear sales process. This disconnect compromises pipeline analytics and sales forecasts, ...
Data scientists and technologists responsible for data governance, engineering, and integration should look for opportunities to use data analytics and AI for strategic decision-making. Finance, ...
Sales forecasting—estimating the future sales of products or services based on historical data, market trends and other relevant factors—is important for any organization. According to Aberdeen, 97% ...
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